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Blackberry’s plans to take on competition
August 3rd, 2011 by Dipak Sarda

RIM Logo

Blackberry seems to set things moving in its efforts to take on iPhone and the success of Android smart phones.

The latest move spearheaded by the launch of five new handsets including Blackberry Torch 9850 and 9860 is an attempt in this direction. The all-new all-touch design includes the largest display ever on a Blackberry smart phone.

Reports suggest that that there is so much of excitement in Research In Motion (RIM) where the belief is that these powerful new smart phones would thrill customers with enriched mobile experiences.

Blackberry has packed these latest models with new electronics, a new processor. Also coming as part of the set up is the new software – OS 7 which as per claims is 100% faster than earlier phones.

Another important feature added to these new models is the near field communication – which gives the prospect of cashless transactions with the mere swipe of the phone as a card.

It is but obvious that there is so much pressure on RIM. There are job losses around the world and the march of the Android devices and iPhone has increased the stakes for Blackberry. It remains to be seen if these models help Blackberry gain the market.


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