With fierce competition amongst the network providers who offer the iPhone, O2 has launched a set of new tariff plans.

Users who are nearing the end of their existing contracts could be lured to the SIM-only plans launched along with the other plans. The plans start as low as £15 per month for 300 minutes, with no limits on UK texts, data & Wi-Fi on a 12-month SIM only contract. O2 is also offering contracts on a 30-day rolling contract for £20 per month. If you are looking for unlimited calls, texts and data, the tariffs are £45 and above.

O2 believes that the habits customers were accustomed to are changing. Data usage and text usage increase had led them to add newer plans and tarrifs. This has led to the growth of accounts with unlimited access. This mean a fixed price for unlimited data and text.

It will be interesting to see if these new tariffs will help O2 boost its profits after it lost the exclusivity right to sell the iPhone in the UK, late last year. Earlier sometime, O2 boss, Ronan Dunne apologised to customers about poor performance of its network in London, because of  handsets which are data heavy viz. the iPhone. And rival, Vodafone has not left any stone unturned to compete on the QoS (Quality of Service) parameter rather than pricing.