Sony Ericsson unveiled twain over Facebook
June 13th, 2011 by Dipak Sarda

Sony Ericsson has recently unveiled two new phones and this is the first time, Sony Ericsson has done a release over Facebook. The strategy was to reduce marketing campaign cost by capitalizing 4.8 million fans over Facebook, who actively follow Sony Ericsson page.

Timing and strategy of release by Sony Ericsson seemed to be propitious and this decision is not any whims, but completely calculated move by the company. The Twain under discussion is Sony Ericsson Mix Walkman and Sony Ericsson txt pro. While former one is banking on profuse fan base for Sony music capabilities and later one is text oriented phone with full range slide out Qwerty Keypad with social networking capabilities. Both of them are touch based phones with corner user interface capitalizing success of Xperia mini range. Both of them are packed dynamites of features expected by any Smartphone users.

Sony Ericsson Mix Walkman is coming with Zappin key as cherry on top into market, which provides more convenient way for users to search their favorite songs and an adjective to it is Karaoke function, which allows users to lower vocal track to sing out loud to the music track.

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