Virgin Media partners with Spotify
July 6th, 2011 by Dipak Sarda

virgin media Spotify

Spotify has signed on the dotted line to herald a much awaited partnership with the internet service provider, Virgin after reports last October.

There has been a dearth of initiatives from ISPs to support the drive against digital piracy except for a few of them including Sky Songs service which went down last year due to lack of users.

Virgin’s web and mobile packages will now make Spotify available for £4.99 and £9.99 respectively. Another interesting part of the partnership will be a Spotify app which will feature in Virgin Media’s TV set-top box using Internet connectivity.

There is however lack of clarity about the pricing of the app’s usage via the TV set-top box. We need to see if the broadband and mobile customers will get any discounts on their way to Spotify’s 13 million songs.

It will be later this year that the integration of Spotify with Virgin will go live. There has been complete confidentiality about the revenue sharing agreement however.

Virgin Media partners with Spotify

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