All set to launch Sony Ericsson Xperia Arch
January 23rd, 2011 by Dipak Sarda

Sony Ericsson bets big on new handset range

Sony Ericsson is planning for biggest ever of its Campaigns to launch its recent intelligent Smartphone Sony Ericsson Xperia Arch and other new products from Sony Ericsson for this year. Sony Ericsson is pinning all its hopes on this launch, which it thinks will set it on to right growth path again.

This event is supposed to be bigger than its “Spark Something” event, which it has organized on 2009 to launch its Satio and Aino handsets. 2009 campaign was very successful and turns out £8 Million revenues to Sony Ericsson.

Xperia Arch is the center of this campaign and it is supposed to be fifth Android phone from Sony Ericsson. Name to this handset comes from its Arch shaped body, which is going to be thinnest mobile phone available phone available in the market, measuring 8.7 mm. Arch is built on latest version of Android mobile operating system, Android 2.3 (which is also popular as Gingerbread). Interfaced through 4.7 inch touch screen, Xperia Arch is equipped with 8.1 mega-pixel camera, which also allows HD recording. It comes with 1 GHz processor, which also makes it faster.

Another feather in its cap is Sony’s Mobile BRAVIA engine, which improves image viewing quality. Coupled to that is Sony’s Exmor R sensor, which improves video and image capturing quality even in dim light.

Packaging all these features, Sony Ericsson Xperia Arch, is definitely going bring back Sony Ericsson’s Success and Glory.

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