
The expected launch of BBC’s iPhone applications might be postponed due to rivals’ complaints as per the Governing body review.
It was announced at the Mobile World Congress held in Barcelona that the BBC iPhone would hit the market in April, BBC Sport app with live video and audio in May followed by the iPlayer app with Smartphone software that would enter the market later this year.
As per the complaints of the Newspaper Publishers’ Association, it was decided to make a consideration if the plans are going to affect BBC services. Given the fact that the BBC’s online service license would allow to repurpose its online content, it was suggested by BBC that a full review was not required.
A full public value test was required before the launch which might take months together. As such it was doubted if the review will be done before the World Cup. Considering the above facts, BBC Trust has planned to postpone the April launch so that thorough assessment would be done.
As per the reports, the Guardian has planned to charge on a monthly subscription basis for the iPhone app service which earlier sold about 100,000 apps for a one-off fee of just £2.30.
The BBC even stated that their focus is to make more user-friendly, convenient and accessible BBC Online web propositions so that more distinctive products might be brought into existence. As per investigation of The Trust, it will be noted as to how far the BBC users are going to be affected by the apps, any financial implications and so on.