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Guardian iPhone App scales new peaks!
June 11th, 2011 by Dipak Sarda

iPhone 5

The new reports state that the official iPhone app from The Guardian has had more than 400,000 downloads. The app launched in January seems to be quite a hit among the UK mobile users.

Guardian News & Media which owns and runs ‘The Guardian’ paper along with ‘The observer’ and the website has released a report which has stated the aforementioned news.

The app, which was released way back on January 19th, has been downloaded by users more than 400,000 times thus far. The iPhone allows users to get some content free of cost. There is a subscription plan as well for the users that charges £2.99 for six months and £3.99 for an annual subscription for full access to the app.

The report states that the iPhone app has 67,258 paid subscribers. The number looks more satisfying when seen in the context that in the US, where the app is available free of cost, the Guardian for iPhone app has received only 36,089 subscribers.

The report has also put forth the statistic that about 10 percent of the online traffic for the Guardian website comes from its mobile website.

At a time when the mobile has become the buzz of the world and everyone seems to be joining the bandwagon, ‘The Guardian’ seems to have set forth the benchmark for others. It remains to be seen, however, if they would scale more peaks


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